You wouldn’t believe how many times I have heard “Advertising” when asking a client how they plan to make money with their start up.Scarier yet, most of them are working with less than 25K and no programming experience.They see all the hype behind the latest VC investments and think they can be the next Facebook or YouTube.The fact is that the Facebook’s of the world are simply a fluke. They basically hit the lottery.
How To Split An Atom on Advertising
27 June 2008
17 April 2008
What this means - especially in this climate - is that at least $1B of what’s spent on online advertising is completely wasted and is unsustainable. Advertisers are going to eventually wake up and recognize that unless it’s a highly visible placement, banners get you largely nowhere.
Micro Persuasion on Advertising
17 February 2008
A former journalist, I don’t have the first clue what goes into writing or soliciting advertising copy. You see, there’s supposed to be this “wall” in journalism that separates advertising from editorial, not that Fox News has ever heard of it.
Arjewtino on Journalism