Let me ask you something in all confidence, when was the last time you felt you belonged to the community of print publications? The Wall Street Journal, the New York Times, how about USAToday? All reputable and well written/researched publications. All in the business of delivering news. Yet, even as they have opened their blogs to comments, I would be hard pressed to call many of the commenters members of a community.
Conversation Agent on Communities
25 May 2008
27 April 2008
While I understand why companies want to “protect their assets,” ultimately, online communities can be fickle and rebellious. They do not want to be owned. Trying to turn a community into a commodity is ultimately a recipe for failure.
Web Worker Daily on Communities