I tend to think of big media companies hiring a “Chief Digital Officer” as being severely misguided. That’s because thinking “digitally” isn’t a separate job function or a separate department these days. It should permeate across the business — and assigning it to one exec pretty much guarantees that the rest of the company now thinks that it isn’t their problem to think about how new technologies impact their business strategy.
Techdirt on “Chief Digital Officers”