Google should take note of Adobe’s use the web to maximize their core products. Instead of providing seamless integration amongst their web offerings (mail, calendaring, docs, etc), Google seems more caught up trying to build a simplified “Microsoft Office killer” in the cloud, and luring people into using it for its collaboration aspects. With every new announcement, the focus for Google has been on playing either a game of feature-by-feature matching or one-upping Microsoft instead of trying to solidify a brand experience for a collaborative suite of products. Even basic tasks, like making an email an calendar appointment, for example, are currently beyond Google’s reach.
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