Email used to be honest interactions between consenting adults. Facebook pages (and Wikipedia, too) were built by people, not staffs. Twits came from real people, and so did instant messages. One by one, the mass marketers have insisted on robocalling, spamming, jingling and lying their way into our lives. The pronoun morphs from “you” to “me” to “us” to “the corporation”.
Seth Godin on Mass Marketing