However, the more I ponder the issue, the more I think The Attention Crash is entirely generational. Case in point. I work in an open space with a mix of people. Some are Gen Xers like me but even more are younger - they’re Millennials. The Gen Yer’s, it seems, do a far better job of coping with massive amounts of information. It’s not uncommon for a lot of folks to be running Meebo with a dozen IM windows going at once, Facebooking, emailing and talking on the phone. And they’re productive! Those of you who have kids I am sure see the same in your home.
Micro Persuasion on Attention
29 May 2008
29 April 2008
Geeks are by far more influential than any other online contingency, except the big media. Geeks pass the puck from Twitter to blogs back to Twitter. Eventually it hits Techmeme, Saul Hansell at the Times takes notice and then the whole world knows.
Micro Persuasion on Geeks
25 April 2008
Data mining and visualization tools reduce risk, make business more efficient and measurable. Great rewards will come to those who know how to dig into data and make sense of it all and can parse that into insights that help companies optimize the dollars they put online. Be that guy or gal.
Micro Persuasion on Data
17 April 2008
What this means - especially in this climate - is that at least $1B of what’s spent on online advertising is completely wasted and is unsustainable. Advertisers are going to eventually wake up and recognize that unless it’s a highly visible placement, banners get you largely nowhere.
Micro Persuasion on Advertising
30 March 2008
Alas, there are no more boundaries any more between such “species.” On the Internet, a cat is a dog is a Snuffleupagus. It’s all inbred. All media is social and all social is media. End of story. Whether content is created by the Pros or the Joes it all has influence, even if it’s small.
Micro Persuasion on Social Media
23 March 2008
Digital is going to become part of almost everyone’s job. After climbing to the stratosphere, jobs in Web 2.0 are way off their peak.
Micro Persuasion on Web 2.0 Jobs
12 March 2008
It seems like every brand is building a new site or microsite. The Internet feels like Dubai.
Micro Persuasion on Internet Growth
5 March 2008
This means that the phrase “public relations” is (finally) taking on a literal meaning. It is our industry’s charter to help clients navigate online communities and build authentic, meaningful relationships with their stakeholders. However, the challenge is if you blink, the entire vista will change.
Micro Persuasion on Online Communities
28 February 2008
Perhaps social media presents a clear and present danger to SEO? I mean, when social news sites can easily outrank original source documents — and you’re the author of that document — what, sit back and suck it up?
Danny Sullivan (Commenter) on SEO
11 February 2008
The United States - and other pockets of the developed world - are hooked on two drugs: information and busyness.
Micro Persuasion on Information Overload