Apple is horrible at actually *relating* to the public. They are horrible at creating the image of a company that actually seem like, well, humans. They never seem to really own up to *anything*, and this tends to make things worse. There is a fine line between confidence and arrogance and Apple doesn’t seem to know where it is.
Why Does Everything Suck on Apple
25 July 2008
5 March 2008
This means that the phrase “public relations” is (finally) taking on a literal meaning. It is our industry’s charter to help clients navigate online communities and build authentic, meaningful relationships with their stakeholders. However, the challenge is if you blink, the entire vista will change.
Micro Persuasion on Online Communities