SEO rewards Wikipedia, and well it should. Most searchers who end up there are pretty happy with that result. But as we get further and further into Googleworld, who decides what’s worthy? There’s no right answer, of course. But “no answer” isn’t an answer either.
Seth Godin on Wikipedia
7 July 2008
24 May 2008
Back in the day, big brands used to respond to customer letters. I mean respond. Like type up a reply and send it. This is because they realized that for each person who took the time to write or type a letter, stamp it, and walk it down to the mailbox (later known as the “barrier to entry”), there must be about 10,000 people who feel exactly the same way. Today, you can send an email as easily as you can cook a Hot Pocket. Anyone can do it. So the 10,000:1 ratio or yore is more like 1:1 today.
Erik Dafforn on Customer Service
4 March 2008
2008 will be the year that hacking and search engine optimization (SEO) collide in a major way. By the end of the year, a nontrivial fraction of blackhat SEO will involve illegally hacking sites for links or landing pages. One webhost will get a significant black eye as hundreds or thousands of customers’ websites are hacked. The growth of illegal-blackhat SEO will leave traditional blackhats with a difficult choice: risk doing something illegal or sit out.
Matt Cutts on Illegal SEO
28 February 2008
Perhaps social media presents a clear and present danger to SEO? I mean, when social news sites can easily outrank original source documents — and you’re the author of that document — what, sit back and suck it up?
Danny Sullivan (Commenter) on SEO